Bringing Brands Straight to the Sari-Sari Stores – Puregold Tindahan ni Aling Puring

While it is every manufacturer’s dream to have their products shown prominently in grocery store and mall displays, the true test of a product’s success can be found in the hands of the general public.

A product’s success in becoming a cultural staple means that it will eventually be popular in even the smallest urban and rural communities, which are generally seen as the last frontier of brand diffusion and recall. However, even for the most popular businesses, gaining such widespread recognition can be challenging.

Thankfully, Puregold’s Tindahan ng Aling Puring (TNAP) program bridges the gap between the brands and the masses through our neighborhood sari-sari stores.

The Tindahan ni Aling Puring program has over 800,000 members, each of whom will be very eager to participate in this year’s convention.

Today, over 1.1 million sari-sari stores across the country have become fixtures in the everyday lives of Filipinos. Thus, if a brand can make it to the sari-sari stores, they can make it out there. And a direct connection to these sari-sari stores is precisely what Puregold can provide brands through the Tindahan ni Aling Puring program.

Big brands like San Miguel Corp, URC, Nestle, and Globe, among others, will be participating in the event to connect with local small business owners.

The program, which was designed to give bulk discounts and financial aid opportunities to sari-sari store owners, also has massive benefits for brands and suppliers. Through its seminars and mixers, among others, the TNAP program allows brands to directly connect with the over 800,000 TNAP members nationwide, including thousands of sari-sari store owners.

One such event is the upcoming Tindahan ng Aling Puring Convention which will be held this May 18, 19 & 20, where brands will be able to sell their fast-moving items at huge discounts; conduct daily seminars; give away freebies and host games while allowing them to network with eager business owners including sari-sari store operators. The convention will allow Puregold to engage with small to medium business owners and further widen their reach to sari-sari stores all across the country.

The Tindahan ni Aling Puring program has over 800,000 members, each of whom will be very eager to participate in this year’s convention.

Vincent Co, President of Puregold Price Club, Inc., believes that their annual Sari-Sari Store Negosyo Convention is a way to further implement Tindahan ni Aling Puring’s mandate to foster relations between big brands and sari-sari stores.

“We’re proud and blessed to have grown the Aling Puring program to what it is today, and be able to help both big brands and thriving small business owners,” says Co. “At the end of the day, the success of Filipino business is the success of us all. And we’re gratified to keep holding this convention and make brands and sari-sari stories grow by developing mutually beneficial partnerships.”

With over 1.1 million sari-sari stores in the Philippines, big brands have a world of potential once they tap the market of the local stores.

Big FMCG companies such as Nestle, URC, Unilever, P&G, San Miguel, Monde Nissin, Century Pacific, Coca-Cola, Del Monte, Globe, Gcash, Kojiesan and Nutri-Asia, among others, are some of the big names that will be participating in the convention. Puregold hopes that the relationships between these big brands and the sari-sari stores will continue to flourish through the years.