Puregold
October 6, 2023
This was the concept that pushed Puregold’s Panalo Cup for Back to School promo, which enticed customers to buy limited edition cups the designs of which featured Puregold endorsers Tito Sotto, Vic Sotto, and Joey de Leon.
May 16, 2023
While it is every manufacturer's dream to have their products shown prominently in grocery store and mall displays, the true test of a product's success can be found in the hands of the general public.
A product's success in becoming a cultural staple means that it will eventually be popular in even the smallest urban and rural communities, which are generally seen as the last frontier of brand diffusion and recall. However, even for the most popular businesses, gaining such widespread recognition can be challenging.
April 18, 2023
Puregold, a leading retail company in the Philippines and a pioneer in retailtainment,continues to rock digital spaces through its hit series on social media platforms, YouTube and Tiktok.
After the success of its YouTube series “GVBoys” and “Ang Babae sa Likod ng Face Mask,” and the first Tiktok series “52 Weeks,” Puregold is back at it with its newest digital show, “Ang Lalaki sa Likod ng Profile,” which releases its first episode on April 22.