How Puregold’s success influenced the “panalo” tales of Filipinos during the past 25 years

Puregold has continuously reaffirmed its presence in the retail sector over the past 25 years, attributing this longevity to the support and confidence of regular customers who enter their storefront doors as well as small and medium-sized businesses (SMEs) that increase Puregold’s reach to various communities.

Even so, the retailer is of the opinion that its legacy should involve helping Filipinos flourish, even as it prospers thanks to the unwavering support of its customers.

This fundamental principle that underpins Puregold is what has given rise to countless “panalo” stories. The activities of the supermarket chain have opened up thousands of job possibilities and have consistently benefited SMEs and sari-sari store owners in need of a dependable, affordable, and high-quality goods supplier.

According to Vincent Co, President of Puregold Price Club, Inc., the company takes great satisfaction in the fact that Puregold helps Filipinos realize their daily victories. Vincent claims, “You have to celebrate the wins, and for us, there is no greater gain than giving back to our customers who have assisted us in getting where we have been these last 25 years.”

Vincent is optimistic that Puregold would continue to produce more panalo stories for the Filipino people with more than 440 locations nationally and more than 700,000 sari-sari store members behind them.

“We want Puregold to be a permanent sign of support for the Philippines as we look back on the last 25 years and forward to the next 25 years,” Vincent says. “We’ll work to maintain growing and to keep supporting small businesses and local communities.”