Improve Your Brand’s 2022 YouTube Marketing Strategy with these 6 Tips!

YouTube is one of the go-to social media platforms that brands and businesses use to market their products and services online.

“Why?”, you might ask. Two of the most obvious reasons are its popularity and staying power. Even though the platform started way back in 2005, it’s still among the top social-streaming platforms that people on the internet use daily. In fact, its user population has not dipped since its launch and is only expected to continue growing in the coming years. The video sharing and creation site currently boasts a total of 2.1 billion monthly active users.

With a massive audience secured, marketers and businesses see Youtube as an ideal platform to promote on and convert the almost-unlimited number of users present as their consumers or followers on social media.

If you’re one of those taking advantage of this marketing opportunity, how’s your social media marketing strategy going? Are you getting results or not? If you’re leaning on the latter, then it’s time you do something about it—like an update.

Lucky for you, we’re here to help out! We’ll list a handful of tips (from the top social media management agencies in the Philippines) that’ll help you improve your YouTube digital marketing strategy.

1. Optimize your channel.

The first step that you need to take to improve your social media marketing strategy for YouTube is to optimize your YouTube channel. Ensure that what you project on your channel, specifically your channel’s art and profile photo, reflects how you want to be perceived. It should also accurately represent your business.

On top of the visual aspect, make sure that you’ve properly filled out every information box on your channel, specifically the About Page. This is where users usually go to learn more about your business—what it stands for, what it’s about, and, of course, how to contact you.

Apart from that, you also have to keep your videos organized. It would be ideal to create separate playlists for your videos, especially if you have a regular series. Talking about videos, always end with a call to action, which includes asking users to like or share your video, and subscribe to your channel.

If you want to go the extra mile, add captions to your videos. We do not recommend relying on YouTube’s captioning feature since it gets words wrong all the time.

2. Link up with Influencers.

As we all know, influencers are all the rave online nowadays. They’re the most ideal individuals to partner with if you want to reach and relate to more people. And this is because they often have huge followings that rival those of established brands—sometimes even bigger.

However, do not just pick someone based on their following and influence. Choose an influencer that resonates best with your brand and understands your industry, preferably well-versed and known. This way they’ll be able to explain in detail what your services and products are about, which will make persuading people more effective.

Of course, partnering with influencers also has to be based on your budget. Don’t spend too much since this is only a part of your overall marketing strategy. Always set a budget.

3. Use YouTube ads.

YouTube doesn’t just offer you a platform to share videos and interact with all kinds of people, it also comes with tools and features that will assist your business when it comes to gaining more influence and audience—one of which is through YouTube Ads.

By using this feature, you promote yourself further on the platform. This also helps you save on resources since it allows you to only show ads to people who matter to your brand—your target audience.

Ads on YouTube take on the following forms:

• Skippable in-stream ads.
• Non-skippable in-stream ads.
• In-feed video ads.
• Bumper ads.
• Outstream ads.
• Masthead ads.

4. Post consistently.

If you want to improve your promotional strategy on YouTube, then it’s time you stop skipping out on content. Make it a point to release or publish content regularly. It could be weekly, every two weeks, or even monthly. To be honest, it depends on how much you want to use the platform to advertise. The more you post, the more you’ll get noticed.

By doing this, you also build your YouTube channel. The more video and content you have, the easier it is for your audience to get to know what you have to offer. However, don’t just post or upload for the sake of beefing up your channel’s content. You always have to create with quality and accuracy in mind.

5. Make better titles and descriptions.

Still on videos—to make your content get the attention that it deserves, learn to make better titles and descriptions. One way to improve this is through the use of keywords.

As we all know, YouTube is under Google. Its search feature functions the same way as a Google Search, crawling the platform for videos using keywords. To get more eyes on your content, you need to always incorporate relevant keywords or phrases into your descriptions and titles.

Doing this will help you appear more often on YouTube’s Search Results Page, which means more clicks and views.

6. Monitor your competitors.

Last but not least (for today) is to observe your competitors. Knowing what they’re doing and how they’re doing will help you determine the trends currently being employed on YouTube, specifically when it comes to marketing.

Aside from that, monitoring your contemporaries will also give you an insight into the things you’re doing wrong or the things that you aren’t doing.

Conclusion

Always keep in mind that there’s no such thing as permanent on the internet—and the same goes for YouTube marketing. Everything is constantly changing due to the digital world’s fast-paced environment. If you don’t keep up, you’re going to end up at the end of the race.

For that reason, it’s important that you constantly improve, update, and re-evaluate your social media marketing strategy. Incorporate new strategies and techniques into your promotional activities—that way you stay relevant and updated.